Social Media Week Returns To NYC

Social Media Week, five days in which all online networking junkies and “gurus” can come out behind their TweetdDecks to play, is scheduled for Feb. 1-5. Toby Daniels, the New York City-based head of Twestival, produced last year’s events after discovering there were at least four other social media-related happenings set for the same week.

“We decided to create Social Media Week as a way of shining a spotlight on the conversations and events that were happening,” Daniels says.

The events last year drew more than 2,000 people; with 5,000 participating online in real-time via Twitter and Facebook. But will the online social crowd find this year’s events as thrilling? Here is the latest event line-up in New York recently posted.

Daniels hopes to expand his reach with simultaneous conferences in Berlin, London, Toronto, San Paulo and San Francisco. No doubt there will be live streaming, Tweets, and Facebook updates connecting each city. What remains to be seen is the response of the public at large. Will people be smitten with the idea of similar events happening in conjunction with each other across the span of several states and countries?

“The goal is to foster cross-collaboration between each of the cities and learn about the innovation, ideas and applications of social media in different countries,” Daniels says.

With everyone and their grandmothers talking about social media opportunities, Daniels wanted to keep the theme of the conference as broad and inclusive as possible. Events are covering: design, finance, sports, news, music, etc. In other words, every industry under the sun that wants to gain from all the social media rage.

All festivities are on the house, which can be a draw among the social media freelancer on a budget bunch. Daniels partnered with sponsors like Wired, the New York Times, Time Inc., Meebo, and global sponsors Pepsico and Pepsi Refresh to cover costs and keep the events free and accessible. Although, event-goers still have to register early to get past social media security. They should have partnered with foursquare, so that a check-in puts you on a list and makes you a state assemblyman — would make things easier and more fun.

In any case, Social Media week is one more excuse for mingling, which is never an issue for the overly social media community. There’s something validating about giving the community its own official week on the calendar. More face time involving free drinks and live
streaming is always a crowd-pleaser.