5 Steps to a Successful Social Media Promotion
One of the easiest ways to snag a mass influx of followers is running a promotion on your social media networks. But contests, giveaways, sweepstakes, and the like can often bring in uninterested consumers merely attracted by a freebie.
“It seems like people that are short-sighted on this thinking are trying to get that hit, that burst of fans,” said Jason Cormier, co-founder of social media agency Room 214, in the latest mediabistro.com AvantGuild article. “It’s what we refer to as the ‘placement crash,’ where if you look at the Web analytics of a PR hit what you’ll see is you’ve got the awesome spike, and then 48 hours later, it’s completely dead and you did nothing with that traffic afterwards.”
For
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in