Social Media Newsfeed: Twitter Retweet with Comment | Nike World Cup Mentions

Twitter is testing a retweet with comment feature. Nike tops World Cup sponsor mentions on Facebook, Twitter. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter.Logo_-150x150 Character Study: Twitter is Testing ‘Retweet with Comment’ (Fast Company)
Twitter looks like it is testing a new feature that will allow you to cram more text into a retweet. Here’s what happened: Twitter head of communications Carolyn Penner sent out a tweet Monday linking to another tweet from @FortuneMagazine, with some additional commentary. TechCrunch It appears that the “retweet with comment” feature would replace the latter “quote tweet” option, which today often requires users to truncate the original tweet in order to add their own two cents. Ubergizmo Basically it wouldn’t quote a tweet so users will be able to utilize the full 140-characters that they’re entitled to, while also being able to chime in on someone else’s tweet. It can be seen in the screenshots that the retweet is actually displayed as a separate card beneath whatever comment a user adds on it. Business Insider The idea is that this feature would foster more conversations on Twitter, allowing for context while not detracting from the length allotted for a response, which users currently experience with the “Quote the tweet” option. This way tweeters can have more space to voice their opinion while still linking to the original tweet. PC Magazine The original retweet function remains, but it isn’t clear how this feature will be implemented (if at all) in third party apps. If it becomes part of the API, other apps will be able to add retweet with comment support. Otherwise, it might remain exclusive to Twitter’s own apps.

World Cup: Nike Tops Other Sponsors In Mentions On Facebook, Twitter (AllFacebook)
Just do it? Nike has when it comes to mentions of 2014 FIFA World Cup Brazil sponsors on Facebook and Twitter since the start of the tournament June 12, according to data from social marketing and analytics platform Engagor.

Gallup: Most Consumers Not Influenced by Social Media (SocialTimes)
The days of the coveted likes and follows are over. According to a recent Gallup Poll, organizations are adjusting their social strategies around social chatter, not raw numbers, with a focus on quality over quantity.

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YouTube Leaked Contract Hits Off-Notes for Indie Labels (CNET)
The contract at the center of a disagreement between Google’s YouTube and some independent record labels was published online by Digital Music News, confirming that the massive video site requested the smaller labels automatically give up their royalty rate if a major label agrees to something lower. Some independent labels have refused to sign in hopes of getting a better deal, but YouTube said it will start scraping its video platform of content that doesn’t adhere to the new terms.

ABC Family VP: Twitter is ‘the New Water Cooler’ (LostRemote)
ABC Family’s “Pretty Little Liars” often ranks atop the Nielsen’s Twitter ratings, and apparently, the network is leaning more and more on the popular second screen platform to boost its hit shows. The Associated Press reports on the network’s top brass’ view on Twitter, hashtags and social TV.

Selfies for Singers, Coming to YouTube (Re/code)
Sure, you sound great when you’re singing in the shower. And your Blue Steel is pretty sweet, too. But what if you could combine both of those skills, in one video — and then post it to YouTube?

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Police Using Twitter: Helpful or Hurtful? [Study] (AllTwitter)
Social media is becoming a popular tool among law enforcement, and Twitter seems to be the weapon of choice. Assistant professor Christopher Schneider of the University of British Columbia collected over 100,000 tweets from the Toronto Police Service, and explored how police officers and institutions used Twitter.

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