Social Media Newsfeed: Twitter IPO | Groupon Acquisition

Twitter survives initial public offering unscathed. Groupon buys competitor LivingSocial's TicketMonster. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter IPO: Relief, Riches and a $25 Billion Finish (The Wall Street Journal)
Twitter shares launched without incident Thursday, skirting the troubles that plagued rival Facebook in its debut last year and delivering the kind of hefty “pop” that investors in initial public offerings covet. “Phew!” tweeted Anthony Noto, the lead banker on the deal from Goldman Sachs moments after shares started trading. Those five characters summed up the sentiment among those involved in the market debut of the 140-character messaging service, the second-biggest U.S.-listed Internet offering ever after Facebook. The New York Times/Dealbook The first surprise of the morning came as Twitter’s entourage — led by the company’s chief executive, Dick Costolo; the chief financial officer, Mike Gupta; the co-founders Jack Dorsey, Evan Williams and Biz Stone; and the lead Goldman Sachs banker on the offering, Anthony Noto — appeared not on the podium but on the trading floor below. Ringing the bell in their place was an eclectic selection of Twitter users: the actor Patrick Stewart; Vivienne Harr, a 9-year-old girl who opened a lemonade stand to raise money to end child slavery; and Cheryl Fiandaca, the head of the Boston Police Department’s public information office. LostRemote Costolo made the TV news rounds Thursday morning as the company had its IPO. “Twitter has increasingly become the second screen for the live experience,” Costolo said on Bloomberg, adding that Twitter has become “the second screen to what people are watching right now.” AllTwitter Way back when – circa 2006, if you’re asking – Twitter was a mere slip of a thing. A whisper of a thought of a flutter of a notion of an eyelash kiss of an idea. And then things started to change. This infographic courtesy of the NYSE takes a look at Twitter’s timeline to the IPO, from 2006-13. Inside Facebook For months, experts and investors have been comparing the Twitter IPO with Facebook, using Mark Zuckerberg’s social network as the basis for what Twitter can do for success. The previous two quarters have been wildly successful for Facebook, which has beat projections and appears primed for another big fourth quarter.

Groupon to Acquire LivingSocial’s Ticket Monster for $260 Million; Q3 Revenue Misses (AllThingsD)
LivingSocial has its buyer for Korean subsidiary Ticket Monster: Its biggest competitor, Groupon. Groupon said it will pay at least $100 million in cash and up to $160 million in stock for Ticket Monster, known locally as TMon.

[Infographic] Peer Recommendations are More Influential Than Any Other Form of Advertising (SocialTimes)
With the holiday shopping season just around the corner, it behooves marketers to take a look at just how shoppers are using social media. The folks at Crowdtap, a collaborative social marketing platform, put together an infographic detailing just how peer influence and social media effects how we shop for gifts.

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Google Hangouts 2.0 for Android is Out with SMS and MMS Support, Animated GIFs, Location and Status Sharing (The Next Web)
As expected, Google Thursday released its much-anticipated Hangouts 2.0 update for Android. The new version includes SMS support (as well as MMS support on Android 4.0 and up), animated GIFs and one-tap location sharing.

How Facebook is Embracing the U.S. Hispanic Market (AllFacebook)
Facebook launched a new ad product aimed at helping brands target its approximately 23 million Hispanic U.S. monthly active users, dedicated U.S. Hispanic brand offers, and the social network also announced that it opened an office in Miami to serve agencies and advertisers that focus on Hispanic consumers. Facebook Latin America vice president Alexandre Hohagen relocated to Miami to oversee the social network’s efforts related to U.S. Hispanics, and former Univision vice president of network and interactive sales Christian Martinez will also be taking his talents to South Beach and joining the new Miami office.

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