Social Media Newsfeed: Netflix’s First Movie | Hong Kong Protests

Netflix announces its first original feature film and Hong Kong protestors turn to new tools amidst record social media censorship in China. These stories, and more, in today's Morning Social Media Newsfeed.

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social media newsfeedNetflix Teams Up With Weinstein to Make First Feature, Crouching Tiger Sequel (Variety)
Netflix has reached a deal with The Weinstein Co. for its first original movie — a sequel to Ang Lee’s 2000 martial arts pic Crouching Tiger, Hidden Dragon — set to hit IMAX theaters and the streaming-video service simultaneously next summer. The New York Times Ted Sarandos, chief content officer at Netflix, said he hoped this deal would show Hollywood that the time had come to respond to what movie fans wanted, and to change the traditional method for releasing films. Quartz While independent films are now frequently released simultaneously in theaters and via video on demand, the Crouching Tiger sequel will be the first major Hollywood release to follow such a pattern. And unlike with VOD, Netflix subscribers won’t be required to pay an additional fee to stream the movie.

Hong Kong Protestors Flock to FireChat App Amidst Social Media Censorship (SocialTimes)
The pro-democracy protests in Hong Kong have resulted in record levels of social media censorship in China. Protestors are turning towards FireChat, a messaging app that uses mesh networks to allow users to communicate with each other without Internet access. The Washington Post Social media users in China gave a collective groan Monday after the country’s Communist rulers blocked Instagram in the wake of the protests. CNN The use of social media is a high-tech response to a high-stress situation. Armed with top-of-the-line phones on some of the world’s fastest mobile networks, Hong Kong’s young protesters are able to organize themselves at a lightning pace older generations of activists could have only dreamed of.

EBay to Spin Off PayPal With New CEOs for Two Publicly Traded Companies (Re/code)
Online commerce giant eBay announced today that it plans to separate its eBay e-commerce business from its PayPal payments unit, creating two independent publicly traded companies. After the tax-free spin-off, expected to be completed in the second half of 2015, CEO John Donahoe will step down as the company’s top operating executive and join one or both of the boards of the two new companies.

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Everything You Need to Know About Facebook’s Revamped Atlas Ad Platform (AllFacebook)
Facebook officially introduced Atlas on Monday at Advertising Week 2014 in New York. The announcement was a major step toward achieving its goals of making sure its users see advertising that is relevant to them — even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline.

Google Unveils New Ads Built With Mobile in Mind (Adweek)
Google announced new mobile display formats and tools for advertisers Monday, making it easier to build campaigns in a multi-screen world. The company described the new styles as “big brand ads, built for mobile and resized for every screen.”

Twitter Troll Jailed After ‘Campaign of Hated’ Against Politician (AllTwitter)
A man who sent abusive messages on Twitter to a U.K. politician has been jailed for 18 weeks. Peter Nunn, 33, from Bristol, England, began a “campaign of hated” last summer against Labour member of parliament Dr. Stella Creasy after she backed a petition for the inclusion of Jane Austen on the British £10 note.

Starbucks Launches First Brand Campaign, ‘Meet Me At Starbucks’ (Ad Age)
Starbucks’ first brand campaign, called “Meet me at Starbucks,” originates from monitoring its customers on social media. The global campaign focuses on the brand by chronicling a day in the life of Starbucks in a mini-documentary on YouTube.

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Instagram’s Kevin Systrom Joins Wal-Mart Board (AllFacebook)
Instagram co-founder and CEO Kevin Systrom is the newest member of the board of directors at Wal-Mart, the retail giant announced Monday. Systrom is the 15th member of its board, and he will serve on its technology and e-commerce committee and its compensation, nominating and governance committee.

18 Brands That Got Buzzed for #NationalCoffeeDay (PRNewser)
Monday was National Coffee Day, which means “every day” to those who, like us, drink about four cups every 24 hours. For social media managers, however, it was another opportunity to promote the buzz around their brands.

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