Social Media Newsfeed: Snapchat Payments | GOP Twitter Accounts

You can now send money via Snapchat with Snapcash. The GOP stretched election laws with anonymous Twitter accounts before midterm elections. These stories, and more, in today's Morning Social Media Newsfeed.

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Snapchat LogoYou Can Now Send Money via Snapchat (SocialTimes)
Snapchat has introduced Snapcash, an easy way to send money via the app. Don’t worry, your money won’t disappear; the messaging app has partnered with Square Cash to handle the goods. Re/code With Snapcash, users simply type out the dollar amount they’d like to send as part of any private message — for example, “here’s $5 for lunch.” The app recognizes the “$5” text and a green payments button illuminates next to the keyboard. Users can then tap that button to activate the payment, which is completed once the message has been sent. Mashable For now, Snapcash is available to Snapchat users in the United States who have a debit card and are 18 or older; the minimum age requirement to use Snapchat is 13. The feature is rolling out on Android immediately, with iOS availability expected soon, according to a Snapchat spokesperson. The Next Web Just last month, over 100,000 photos were leaked from the service when a third party client was compromised. Snapchat, however, pointed out that it knows “security is essential” and that “Square has a lot of experience in this area.” VentureBeat For Snapchat, it is the company’s first feature created in partnership with another company. Payments is a huge market to enter, and it’s smart of Snapchat not to enter it alone (the company says that “security is essential when you’re dealing with money,” and while it doesn’t mention its various security missteps, it does say “Square has a ton of experience in this area”).

How the GOP Used Twitter to Stretch Election Laws (CNN)
The Twitter accounts were hidden in plain sight. Republicans and outside groups used anonymous Twitter accounts to share internal polling data ahead of the midterm elections, CNN has learned, a practice that raises questions about whether they violated campaign finance laws that prohibit coordination.

Twitter Fixes Bug That Crashed its iOS App (CNET)
In related news, Twitter has squashed a bug that prompted people’s iOS app to crash anytime they viewed a specific link — even if they didn’t click on it. The bug itself appeared to stem from a tweet that contained a link with code from character converter Punycode.

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A Guide To Optimizing Your Social Media Marketing Campaign (Forbes)
One of the main goals of social media optimization (SMO) is to increase awareness of your business or products using social media, and it has many benefits. This means making your content as shareable as possible by focusing both on industry best practices as well as what’s worked for you in the past.

STUDY: Local Facebook Pages Are Far More Engaging than Global Pages (AllFacebook)
Keeping it local is the way to go when it comes to Facebook pages, as a recent study from social media analytics platform Socialbakers found that local pages far outperform global pages in terms of engagement, due to the quality and frequency of localized content. Socialbakers said it examined more than 800 global pages and 5,000 local pages, and it found that while global and local pages promote the same percentages of their posts, the latter dominated in interactions per 1,000 fans for pages of all sizes.

How to Devise a Festive Social Media Marketing Strategy (The Guardian)
Christmas is fast approaching, and for small a business that signals the start of their busiest trading period of the year. It also means that it is time to plan their seasonal marketing campaigns, and with a study by Crowdtap showing that nearly 65 percent of shoppers use social media to find a gift for a loved one, a festive social media strategy could be key to a bumper festive season.