Social Media Newsfeed: LinkedIn Sponsored Posts | Google+ Audio

LinkedIn to Launch Sponsored Posts (SocialTimes) LinkedIn is testing sponsored posts from a select set of corporate partners and expects to roll them out for all users in 2013, executives said in a call with analysts following the release of the company’s fourth-quarter 2012 financials. LinkedIn is allowing marketers, including GE, Xerox and BlackBerry, to re-issue research and other sponsored content in status updates that are served to a select group of their followers.

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LinkedInLinkedIn to Launch Sponsored Posts (SocialTimes)
LinkedIn is testing sponsored posts from a select set of corporate partners and expects to roll them out for all users in 2013, executives said in a call with analysts following the release of the company’s fourth-quarter 2012 financials. LinkedIn is allowing marketers, including GE, Xerox and BlackBerry, to re-issue research and other sponsored content in status updates that are served to a select group of their followers. Adweek LinkedIn reported 68 percent year-over-year revenue growth for Marketing Solutions to $83.2 million. That’s a bit more impressive than the solid 60 percent year-over-year jump the segment saw in the third quarter. LinkedIn CFO Steve Sordello said the company has nearly doubled its number of active advertisers since fourth-quarter 2011. CNET
Here’s what happening: LinkedIn is ready to put on its big boy suit and become more than a second-tier social network where you go to add and maintain connections. Instead, LinkedIn wants to take its best assets — you, your 200 million peers, and the 2.4 million companies using the service — and connect them through one big knowledge exchange. VentureBeat On the call, CEO Jeff Weiner stressed how “LinkedIn Today,” the “people you may know” feature, and the new professional profiles has been an engagement driver. Last quarter, the website received record page views for the year, and the number of members updating their profile doubled. TechCrunch LinkedIn rolled out a totally revamped profile last fall, which intended to make it easier for users to build their professional brands online — not just their online resumes — discover new connections and business opportunities and engage their networks. The company also debuted LinkedIn Influencers in an attempt to develop its potential as a professional publishing platform, which the company said “helped drive an eight-fold increase” in traffic over the last year.

Google+ Improves Bandwidth Options for Hangouts (PC Magazine)
Google+ continues to fly under the social media radar, but the Web giant is still renovating the site, Thursday adding two new features to improve the Hangouts experience. The functions will boost the experience for those in areas with low and/or unreliable connectivity, according to Google software engineer Tim Blasi, who detailed the changes in a Google+ post. SlashGear To attach to those that normally wouldn’t be able to keep up with a video chat interface (be it Hangouts, Skype, or otherwise), the Google developers working with Hangouts have revealed two new features: a Bandwidth Slider and “Audio-Only mode.” This means Google+ is ready to do not just video chat, but phone calls as well – almost as if Google Voice has come to visit. TechCrunch By adding audio-only mode, anyone can participate in a Hangout conversation, business or otherwise, no matter where they are. Hangouts can be tough on mobile devices if you’re not in the best of signal conditions.

Facebook Deletes Facial-Recognition Data in Europe (AllFacebook)
Facebook’s tag suggest feature and use of facial-recognition technology is moving in different directions on opposite sides of the globe, as the social network reintroduced the feature in the United States last week, while at the same time deleting all facial-recognition data in Europe, where tag suggest has been disabled since last October. IDG News Service reported that both the Office of the Irish Data Protection Commissioner and the Hamburg Commissioner for Data Protection and Freedom of Information in Germany confirmed Facebook’s removal of all facial-recognition data in Europe, with each agency having reviewed the social network’s source code to confirm their findings.