Social Media Newsfeed: Facebook Research | Evernote Work Chat

Facebook makes changes to research policies. Evernote releases Work Chat. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogoFacebook Promises Revamped Research Policies (AllFacebook)
Facebook chief technology officer Mike Schroepfer issued the social network’s strongest response to date to the controversy over a 2012 study in which the News Feeds of 689,003 randomly selected Facebook users were manipulated in terms of positive or negative stories to gauge their emotional effects, promising in a Newsroom post that changes would be made to the way Facebook conducts research, including clearer guidelines, review teams, training and a portal for all of the company’s research. In the 2012 study, social scientists from Facebook, Cornell University and the University of California-San Francisco randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds, finding that the “emotional contagion” effect worked both ways.” The Next Web “We’re committed to doing research to make Facebook better, but we want to do it in the most responsible way,” he wrote. Under the new guidelines, Facebook will require additional review for studies that involve “particular groups or populations,” “deeply personal” content (e.g., emotions) or academic collaboration. The New York Times Schroepfer, who declined an interview request, wrote that Facebook’s researchers have been given clearer guidelines for their work, although he did not specify what those were. The company’s engineers will get ethics training as part of their six-week boot camp when they join the company. And more intrusive research will now be reviewed by a panel of high-ranking Facebook officials, including people involved in the legal, policy and privacy arenas. The Guardian “We believe in research, because it helps us build a better Facebook. Like most companies today, our products are built based on extensive research, experimentation and testing,” said Schroepfer. “We want to do this research in a way that honors the trust you put in us by using Facebook every day.” The Huffington Post When word of the experiment leaked earlier this year, the public freaked out. Even the architect of the study admitted it was creepy, the Atlantic reported.

Evernote Announces a New Web Client, Unveils Enterprise Productivity Platform ‘Work Chat’ (VentureBeat)
The connected note-taking app company Evernote Thursday announced a completely redesigned Web client and an enhanced enterprise-focused productivity platform called “Work Chat,” complete with new artificial intelligence features, collaboration tools and improved presentation features. Evernote CEO Phil Libin spoke Thursday about how his company is trying to rethink the way it builds apps and services.

The Invisible Link Between Social Media and Conversion (SocialTimes)
As consumers are getting more social, businesses are also turning to online gimmicks, viral videos and other creative campaigns to engage with potential buyers through social media marketing. While likes, retweets and comments are great, compelling them to buy a product or subscribe to a service is where the ROI lies.

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The Four Ms of Social Media That All Marketers Should Master (Entrepreneur)
Social media marketing used to be a two-step process: write and post. But today it has evolved into something that sometimes looks more like a NASA missio control center operation. Dozens of software systems and screens monitoring, measuring and optimizing each campaign.

Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet (AllTwitter)
The top sites collectively have billions of people actively using their platforms each and every day, and many of them come armed with credit cards. But if you’re new to social media marketing figuring out which of these sites are right for you, and your business, products and services, can be a little tricky.