Social Media Newsfeed: Facebook Developer Conference | Instagram Ads

Facebook announces April developer conference. Ads are coming to Instagram. These stories, and more, in today's Morning Social Media Newsfeed.

[emailonly]{{{ sbox300x250 }}}[/emailonly]

 Click here to receive the Morning Social Media Newsfeed via email.

NewFacebookLogoFacebook to Revive f8 After Three-Year Hiatus (CNET)
Facebook announced Saturday that it’s bringing back its once-annual f8 developer conference. After taking a three-year break, the company will hold its next f8 event on April 30 at the San Francisco Design Concourse. VentureBeat Around 1,500 developers are expected to attend. Topics will include technical talks as well as hands-on labs. If you check out the f8 page on Facebook, you can sign up for your very own ticket. The Next Web By having a pure developer conference, Facebook says it is “going back to its roots.” The first F8 event, held in May 2007, introduced developers to the social graph. TechCrunch This year, the focus is likely to be on how mobile developers can use Facebook to gain more traction with both free and paid promotion on Facebook, which can in turn help developers earn money. In 2011, Facebook’ launched an HTML5 app platform designed to be a mobile equivalent of its web canvas and competitor to the iOS and Android app stores, but it never got popular with developers. PC Magazine This time, engineers from Facebook, as well as its subsidiaries Instagram and recent acquisition Parse, will “share what we’ve learned and where we’re headed,” the F8 website said. “We’ll dig into details to help you build faster, to reach more customers and to earn more with your apps,” Facebook wrote. “We’ll celebrate what you’ve created, and what we can do together in the future.”

Madison Avenue Filter: Instagram Strikes Deal with Ad Agency Omnicom (AllFacebook)
Photo- and video-sharing network Instagram just went big-time on Madison Avenue, as Ad Age reports that Instagram received a year-long commitment, totaling up to $100 million in ad spending, from Omnicom. According to Ad Age, Instagram users will begin seeing ads in their feeds from brands that are clients of Omnicom units including Omnicom Media Group, BBDO, DDB, TBWA/Chiat/Day, PHD and OMD.

SXSWi Day One: Five Takeaways from ‘The Best Mobile Ad Campaigns You Haven’t Seen’ (SocialTimes)
On our first day on the scene at Austin’s SXSW Interactive festival, we heard from a trio of innovative ad industry leaders on issues surrounding mobile advertising — where it has been, who has done it well and where it is headed. Here are five lessons we learned about mobile ads from this session.

[emailonly]{{{ jodslot01 }}}[/emailonly]

The Battle Is Over: U.S. Olympic Skier Chooses Date On the Basis of Her Tweets (BetaBeat)
Remember Nick Goepper, the Tad Hamilton wannabe U.S. Olympic skier who asked girls to compete on social media to win a date with him? He’s finally chosen a winner.

What Domino’s Pizza Can Teach You About Dealing with a Twitter Crisis (AllTwitter)
To show you how to start thinking about your company’s Twitter crisis plan, we’ll use a recent example. Domino’s Pizza in the U.K. had to deal with a Twitter troll recently, who claimed that he burned his nether-regions while doing something unsavory to his presumably hot pizza.

Ellen’s Oscars Moments Still Causing Stir on Social (LostRemote)
Five days after Ellen Degeneres’ star-studded Oscars selfie that obliterated the previous retweet record and humongous pizza order, social media was still reacting. “The Simpsons” on Fox had their own version of the Oscars selfie.

[emailonly]{{{ sbox01 }}}[/emailonly]

Twitter Pays $36 Million to Avoid IBM Patent Suit (Wired)
According to documents filed with with the Securities Exchange Commission, Twitter has paid IBM $36 million for 900 patents in order to avoid a lawsuit. IBM threatened to sue Twitter over at least three patents in November, just ahead of the social network’s initial public offering.

Recommended articles