Social Media Newsfeed: Facebook Clickbait | Tumblr Images

Facebook aims to kill clickbait. Tumblr is looking for images with branded content. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogoNews Feed: Facebook Targets Click-Baiting, Favors Link Format vs. Links in Captions, Status Updates (AllFacebook)
Facebook’s next steps to improve the content users see in their News Feeds include taking aim at click-baiting headlines in posts from pages and emphasizing links that are shared via the social network’s link format over those shared in photo captions and status updates. The social network said the move against click-baiting headlines should only affect the pages of “a small set of publishers” that repeatedly deploy the tactic, and research scientist Khalid El-Arini and product specialist Joyce Tang explained the reasons behind the move in a Newsroom post. The New York Times The move, announced on Facebook’s news blog, is the latest development in a battle between the company, which can drive an enormous amount of traffic to news sites, and those sites, which try to use the Facebook algorithm that ranks articles to their advantage. “Click bait” headlines were once favored by the algorithm, wrote El-Arini and Tang, a product specialist, simply because people tended to click on the links. The Wall Street Journal Facebook said it could recognize articles that are click bait by calculating the amount of time users spend away from Facebook after clicking on an article. “With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them,” Facebook said in the press release. Mashable The change could have a major impact on digital media companies. Facebook has become one of the most influential publishing platforms, driving major traffic to sites that have a strong following on the site and are able to get users to share posts with friends. Vox So will this take all of those John Oliver videos out of your feed Monday morning? No; not if people comment about them and keep sharing them (which they do).

Tumblr Scanning Images for Branded Content: Should Users be Worried? (SocialTimes)
Tumblr made a deal with Ditto labs to scan images for branded content, and some users are up in arms. Identifying brand content in Tumblr images, when no text, hashtags or other identifiers are present, could be a major boon to brand holders.

A Step-By-Step Guide to Hosting or Joining a Twitter Chat (The Next Web)
Whether you’re a Twitter pro or newer to the network, whether you plan to host your own chat or if you look forward to participating in others, a bit of advance preparation could help. Here’s what we’ve discovered so far to help you make the most of Twitter chats.

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HubSpot Files to Go Public with a $100M IPO (VentureBeat)
HubSpot filed its S-1 document with the U.S. Securities and Exchange Commission Monday, putting the marketing automation company in line to go public and raise $100 million. It will trade under the symbol HUBS on the New York Stock Exchange, according to the filing.

#EverySimpsonsEver Takes Over Twitter (LostRemote)
The Simpsons marathon wasn’t just a television binge; it was a social media Simpsons love fest. The network created the hashtag #EverySimpsonsEver and a Twitter account that tweets out the schedule in four-hour blocks, lest anyone miss an installment of “Treehouse of Horror.”

Wanted Man Posted Ice Bucket Challenge on Facebook, Police Say (CNET)
Police said that Jesean Morris decided to participate in the Ice Bucket Challenge in support of the ALS (Amyotrophic lateral sclerosis) Foundation. As the Smoking Gun reported, police in Nebraska said his video was spotted by, who knows, a “friend.”