Social Media Newsfeed: Facebook Algorithm | Pinterest Recipes

Facebook tweaks its algorithm in favor of link shares over text updates. Pinterest adds new tool to search for recipes based on ingredients. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogo Facebook to Page Admins: Link Share Posts Draw More Engagement Than Embedded Links (AllFacebook)
Facebook’s latest advice to page administrators focused on declining organic reach involves the way they share links. The social network said in a Newsroom post by Chrs Turitzin, product manager, news feed ranking, that link share posts deliver higher engagement than posts in which links are embedded in status updates. Inside Facebook The move is to prompt more pages to take advantage of Facebook’s more visual link share format, instead of posting a link within a status update. Turitzin notes that the new and improved link share format (which pulls a large image from the website linked to) has led to enhanced engagement and provides a more visual experience for fans. Forbes The bottom line is that not everyone who you’re friends with or who follows your page will necessarily see everything you post. Whether it appears and how high up it is in the feed depends on your relationship with that person and the type of posts he or she likes to engage with. TechCrunch Last month, Facebook made changes to the feed that showed more links, likely an attempt to battle other news discovery tools. Of course, rumors suggest that tweaking the news feed is just a battle in the war on news discovery apps, as the social network is planning to launch a Flipboard-like newspaper competitor in the near future. ReadWrite One of the only pages I actually follow on Facebook, Pittsburgh Willy’s, is a small family-run restaurant in my hometown. While the owner regularly posts pictures of his award-winning concoctions, he also posts long text-based posts keeping patrons informed of updates, specials and personal anecdotes that make the place so special. The company’s latest algorithm tweak will push those text posts lower in my newsfeed, and could force the owner to pay for more advertising to be seen.

Pinterest Releases Awesome Clean-Out-Your-Fridge Tool for its Food Category (VentureBeat)
Pinterest just keeps getting more useful. The bookmarking company announced Tuesday that it will let you input the random ingredients you have in your fridge and find pinned recipes that use those ingredients.

Evolution of a Selfie-Obsessed Generation [Infographic] (SocialTimes)
Thanks to an increase in usage of 17,000 percent, Oxford English Dictionary crowned “selfie” the 2013 word of the year. This infographic by Marketo examines the evolution of the selfie and its critical role in digital marketing strategy.

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Social Media Accounts for Florida House Candidate Call for Obama’s Execution (Orlando Sentinel)
Two separate social media accounts for the campaign of a Florida House candidate are calling for the execution of President Barack Obama. The first post was made via Twitter around 5:30 p.m. Monday.

If You Thought the Polar Vortex Was History, You’re Wrong (Mashable)
As another round of polar vortex bears down on the U.S., East Coast Instagram users are storming to their accounts to document the snowy weather. The storm, which some are calling “Winter Storm Janus,” brought snow on Tuesday across the Mid-Atlantic.

HBO GO is Coming to PlayStation 3 and PlayStation 4 (LostRemote)
Last week at the inaugural Buzzfeed Brews event in New York, BuzzFeed business editor Peter Lauria interviewed HBO’s CEO Richard Plepler about “about the future of the industry, changes at Time Warner, and digital and streaming video’s encroachment on cable TV.” At the event, Plepler also announced that HBO and PlayStation have partnered to offer HBO GO on PlayStation 3, with PlayStation 4 soon to follow.