The Social Media Conversation Prism [GRAPHIC]

Since 2008, media strategist Brian Solis has been crafting an annual Conversation Prism alongside digital design agency JESS3 to convey the array of social media choices available to marketers.

The 2013 version, understandably the most complicated yet, resembles a kaleidoscope. Check it out for yourself, below.

Version 4.0 of the social media Conversation Prism narrows the lens to focus on only those platforms on a path to mainstream understanding or acceptance. The result was the removal of 122 services and the addition of only 111.

As the statement about the release of the 2013 prism states,

“Each shade of color represents an entirely unique reflection of light, meaning separating context and intention by network. Originally, we refracted the light of conversations vertically, like so many traditional prism images you see. But, as the social web grew, we shaped the refracted light into a circle to help everyday people understand that the days of one audience, one voice, one story were over.”

It’s a significant undertaking to map out the entire social media world – but we think Solis and JESS3 did an impressive job.

You can order the poster version – cubicle wall adornment, anyone? – or download the digital graphic for free (multiple sizes available).

Bonus: Mashable has a look at the past prisms, back to 2008.

(Image via Shutterstock)