Social Gaming News Roundup: RockYou, Elvis, Cow Clicker, Mafia Wars Shakedown and Dungeons & Dragons

Sony & RockYou Team for Zookeeper Promotion – Players of Zoo World 2 on Facebook will notice a few new features in the popular Facebook game soon. Sony has teamed with RockYou to add characters and activities tied to its movie Zookeeper. In addition to getting special edition animals to collect in game, players who purchase Zookeeper on Blu Ray will receive $10 worth of Zoo Bucks for the social game.

Report Reveals Social Media Strategies of World’s Largest Companies – Buddy Media has released the results of a study they conducted in association with Booz & Company that breaks down the social media strategies of more than 100 industry leaders. The resulting report titled “Campaigns to Capabilities: Social Media & Marketing 2011” revealed some very interesting facts. For example, only 35% of respondents indicated their company had a senior executive responsible for social media. The full report can be found here.

Cow Clicker Shuttered by its Creator – Game designer Ian Bogost has shut down his “protest against social games” social game Cow Clicker, according to Kotaku. Originally conceived of as a joke that aped only the worst features of free to play micro-transaction funded Facebook games, Cow Clicker proved to be unusually successful, much to the annoyance of Bogost. The entire article and interview can be read here.

Mobile MapleStory Game Launches in Japan, Only on Mobage – Nexon’s latest game MapleStory: Bokurano Boken, a social game based in the MapleStory universe, has made its debut on DeNA’s Mobage platform. As with previous iterations of the hit franchise, players of Bokurano Boken team up with other players to defeat monsters.

Hide Your Daughters, Elvis Coming to Facebook, Google+, Mobile – Games Blog is reporting that Entertainment Games has reached a licensing deal with Elvis Presley Enterprises to bring the King himself to their as yet unannounced, celebrity based, storyline-focused social game. In a press release, the Pennsylvania based company said that Elvis will be just one of the celebrities featured the the nostalgic themed game.

TeePee Games Expands Offerings Again – TeePee Games is aggressively growing its network. This week they announced a new deal with Alpha Digital Network to bring the Facebook game Lands & Legends to their platform.  Readers may recall last week we reported that UK based TeePee Games had inked a similar deal with SetGo bring aboard its game Castaways.

Car Town Teams With Walmart to Sell Fast Five Blu Ray – Cie Games has announced a promotional partnership with Walmart that will allow players of its popular Facebook game Car Town to pre-order Fast Five in virtual Walmart stores. Car Town has been promoting the auto racing movie since April, when Cie Games added a Rio de Janeiro race environment based on the movie’s key location to the game.

Former Mythic CEO Moves into Social Games – Two former heavyweights of the gaming industry have teamed up to venture into the red-hot social gaming market. Mark Jacobs, co-founder and former CEO of Mythic Entertainment and Andrew Meggs, former senior software engineer at Bethesda, Mythic and Trioka, announced last week that they had formed City State Entertainment in March. City State will focus on creating what it is calling “brand-focused” mobile and social games.

Mafia Wars Shakedown coming to Android? Last week Zynga revealed that a new Mafia Wars game, Mafia Wars Shakedown, was coming to iOS. As they’ve done before, Zynga went on a domain name buying spree in anticipation of the launch. Tech blog Fusible noticed, Zynga registered several domains such as, which point towards an eventual Android release. For the full list of Shakedown domains, read the Fusible article here.