Social Firm Unified Picks Up Facebook Analytics Startup PageLever

Deal deepens Facebook capabilities, expands others

Much as they may have tried, Google and enterprise behemoths Salesforce and Oracle didn’t scoop up all the social startups last year. In fact one startup that only launched its enterprise social marketing platform last January, New York- and San Francisco-based Unified has now picked up its own Facebook analytics startup. The company announced on Monday that it has bought San Francisco-based PageLever. Terms of the deal were not disclosed.

Unified’s platform already helps marketers manage their paid campaigns on Facebook, Twitter, LinkedIn, YouTube and StumbleUpon, among other social networks, but PageLever’s page management and analytics technology should expand those Facebook capabilities—both companies are Facebook Preferred Marketing Developers—as well as help port them to other social networks. 

"We're deepening with Facebook and broadening the overall solution for other platforms," said Dave Donohue, vp of marketing for Unified. "With Facebook, we now have the Facebook Ads and Insights badges in the Preferred Marketing Developer program. Regarding the other platforms, stay tuned. We'll be sharing more information in the near future."

Last November PageLever unveiled a new platform geared around real-time page management and post measurement. At the time, PageLever co-founder Jeff Widman told Adweek a tool was also in the works that would automatically trigger new page posts when the platform recognizes that an existing post starts dropping off in terms of reach and engagement.

PageLever’s seven-person team will immediately join Unified’s San Francisco and New York offices. PageLever also boosts Unified’s customer count to more than 300 brands and agencies.