Social Ad Summit: Widget Monetization

While widgets are not all social, social applications are frequently associated with widgets. I tend to differentiate between the two in that widgets are simply compartmentalized content which can be distributed anywhere on the web. They also don’t necessarily have social features. Monetizing widgets is just as challenging as monetizing social applications though, and based on their close association with applications I decided to have a panel at Social Ad Summit discussing the topic.

The panel includes Kevin Barenblat of ContextOptional, Hooman Radfar of Clearspring, Sam Wick of Userplane, Ben Pashman of Gigya, and Heidi Henson of RockYou. Check out the video below to see the full panel.