Snapchat Is Twice as Popular as Instagram When It Comes to Teens’ Favorite Social Apps

47% said they prefer it, per study

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Instagram may be encroaching on Snapchat’s territory when it comes to features and users, but Snapchat remains teens’ go-to app for social media, according to Piper Jaffray’s latest report.

The investment firm’s annual “Taking Stock With Teens” report includes responses from 6,100 people across 44 states and asked teens about their social media usage over the past month. Forty-seven percent of teens said Snapchat is their favorite app, up from 35 percent a year ago, while only 24 percent picked Instagram. Nine percent of teens said Facebook is their favorite social app, 7 percent chose Twitter and 1 percent said Pinterest is their favorite.

The study also showed Spotify, Apple Music and other on-demand music platforms getting a leg up on Pandora. Thirty-five percent of youths said they listened to Pandora, down from 49 percent a year ago. While the report did not detail specific percentages for the other platforms, Piper Jaffray attributed Pandora’s year-over-year decline to the rise of Spotify, Apple Music and YouTube. The move to streaming also applies to TV and cord cutting, too. Teens preference for linear TV declined by 2 percent since last fall.

In terms of devices, 82 percent of teens anticipated that their next phone would be an iPhone, up from 81 percent this spring.

Here are four other intriguing stats in the report about teens’ favorite restaurants and retailers:


  • Twenty-three percent of teens preferred to shop at specialty retailers, while 17 percent picked pure-play ecommerce retailers.
  • Amazon is the favorite website of 49 percent of teens, followed by at 6 percent and American Eagle’s website at 5 percent.


  • Starbucks is teens’ favorite restaurant with 11 percent of upper-income teens and 12 percent of average-income teens picking it.
  • Youths also love Chick-fil-A—10 percent of upper-income teens and 8 percent of average-income teens picked it as their favorite restaurant.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.