Brands want to learn anything they can about Snapchat, and researcher L2's latest report on the mobile platform offers new data points.
Check them out below:
1. How brands have been purchasing
Three product sectors—activewear, CPGs and consumer electronics—have accounted for 57 percent of all ads L2 observed on Snapchat Discover, its channel for publishers, from Jan. 15 through Feb. 15.
More specifically, the leading brands in each vertical owned the majority—57 percent—of the advertisements L2 saw in Discover.
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