Smashwords Runs Sale On Backlist Titles

Digital publishing site Smashwords.com is running a sale on its backlist titles. The sale, which began today and runs through May 22nd, includes titles from 51 authors and more than 200 books.

The Smashwords blog has more: ” The books were previously published by all the major publishers. It includes a half a dozen NY Times bestsellers and about the same number of USA Today bestsellers. As you might expect, some of the titles have earned major literary awards, including the Hugo, Nebula, RITA, Romantic Times and more.”

In an interview with eBookNewser, Smashwords founder Mark Coker  gave his thoughts on eBook pricing: “If the objective is to reach as many readers as possible, then a lower cost book makes sense.  If the objective is to maximize revenues and earnings, then a higher price makes sense.  But it really depends on the book.  I think non-fiction can support a higher price than fiction because people read non-fiction usually to solve a problem that has value to them, whereas people read fiction for entertainment and escapism.”