Smashwords' Mark Coker Responds To Apple Rumors
We’ve been hearing rumors that Apple is hosting a press conference this month to announce a new software. One report suggests that it will be a new self-publishing platform for iBooks, but Mark Coker, the CEO of self-publishing platform Smashwords, is not convinced.
Pointing out that Apple already has some self-publishing tools, and calling the rumors “unfounded,” he told eBookNewser over email: “Apple has a unique (and in my opinion extremely successful) approach to content acquisition in which they complement their own self-publishing platform with a carefully selected list of recommended aggregators.
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