SmartMoney Launches LifePlan Online Tool
SmartMoney launched a free online tool to help consumers manage their finances, saying that LifePlan will offer personalized guidance, worksheets, calculators, and action items in four key “pillars” — investments, health care, real estate and legacy issues.
LifePlan will be supported by related articles in SmartMoney, including four in the April issue, which will reach newsstands March 16. Fidelity Investments is the advertising sponsor for LifePlan.
The site will also feature customizable to-do lists, short videos hosted by SmartMoney columnist Stephanie Auwerter, and email reminders.
Dow Jones acquired Hearst‘s 50 percent interest in SmartMoney last week, giving the parent company of The Wall Street Journal 100 percent ownership.
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