Showtime Advertising New Show on the Kindle & Provides 1st Episode Free via iTunes Video Blog

nursejackie_podcast.png
Image courtesy of Apple iTunes

Showtime has at least two interesting mobile-relatd marketing schemes for a new series that is launching on June 8. The series is “Nurse Jackie” and stars Edie Falco who previously starred in HBO’s “Sopranos”. AdAge.com reports that Showtime has the pilot episode’s script as a free download for Kindle users…

Showtime Taps Amazon’s Kindle for Advertising

You can search for “Nurse Jackie” in Amazon’s Kindle store and get it for free right now. If you have an iPhone or iPod touch, you can install the free Amazon Kindle for iPhone app to read this free download too.

I headed over to iTunes and found that Showtime has a…

Nurse Jackie Video Podcast

…that includes an edited version of the first episode available for free as part of the podcast stream. This edited version is 30 minutes long. So, you should be able to get a good idea of whether or not you like the show by watching it. The video podcast also includes three shorter behind the scenes type vidcasts at the moment. This is the first time I have seen a TV show episode being provided via a podcast feed. It is nice to see organizations like Showtime trying different ways to advertise their programming.