Should You Set Up a Facebook Page? 7 Things to Consider

The impulse to buy a puppy for Christmas shouldn't be the same one to create a public figure or brand page.

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I’ve gotten this question dozens, if not hundreds of times. So let’s settle this issue, once and for all, with a definitive post.

If any of these answers is not an enthusiastic yes, then your answer is no:

  • Are you willing to transparently share the best of your knowledge for years with no expectation of immediate return?
  • Do you have deep knowledge in a particular field, backed up by a network of similar people?
  • Are you willing to spend your own money promoting your content across different networks and perhaps get a virtual assistant to help?
  • Are you willing to build up a mailing list, whether MailChimp, Constant Contact or Infusionsoft, to build training sequences?
  • Are you regularly blogging, as in once a week for the last 6 months?
  • Do you have a clear mission — the why that drives you and attracts others join your cause?

The impulse to buy a puppy for Christmas shouldn’t be the same one to create a public figure or brand page.

That puppy will be a full-grown dog soon enough, if you take care of it and consider the time commitment.

Just having a Facebook page won’t grant you a magical surge of traffic, any more than putting up a random website. The same is true for Twitter, YouTube, or any other network.

Sure, when a celebrity tweets, they get gobs of traffic, even if it’s just a picture of their dinner. Don’t expect the same unless you also have a well-developed following.

And even if you were maintaining your website, now you’ve got to maintain yet another “site”, if you have the time. If you have a public figure page, know that it’s not the same as your business page, unless your business is in being a personality.

Now that we’re past the sobering reality of get rich quick web schemes and unrealistic expectations, let’s talk about how to do it right.

1) Decide on your mission

This is your reason for existence, the itch you scratch that keeps you up at wee hours of the night.
Mine happens to be creating jobs for young adults — bridging the school system with the workplace.
Watch Simon Sinek’s “Start with Why”, if you haven’t already.

2) Get a website

Before you start claiming your profiles on the hundreds of social media channels out there, get a blog first.

Not on wordpress.com or wix.com, but a true WordPress install either on your own domain or a subdomain.

Without a site you control, you can’t control the pixels to collect Facebook custom audiences, run Google Analytics, and do other things.

3) Write regularly there for at least 3 months, getting to 50+ posts

This shows you can consistently publish and have the depth of knowledge to not run out of words or pictures.

Install the Facebook comments plug-in and Facebook domain insights, so you can build your connections to Facebook.

You can put your user profile on your site or even begin your Facebook page using social graph plugins. Daunted by this seemingly technical task? It’s just a javascript to paste, but you can hire someone for $5 on fiverr.com to do it for you.

Collect emails on your site, managing your list through one of any marketing automation vendors.

4) Now start setting up your public figure or business page

Many influencers choose a different profile picture for their public figure page versus their personal profile.

Don’t create a user profile for your business or it will eventually get discovered and shut down. Incidentally, I created a user profile, not a page, for my pet rabbit, Mister B.

He was one of the most connected pets on Facebook, at least among search engine marketing people.