Video Contest Widget Gets Viewers Watching 4 to 6 Times More Video

A new contest widget from ShortForm, an online video community featuring curated playlists, is getting viewers to watch 4 to 6 times the videos. The widget, which lets brands and VJs engage fans by creating lists of videos that viewers can vote on, is being used for a ‘Best of the Best Goals’ contest launched by the major league soccer team the San Jose Earthquakes this morning.

A new contest widget from ShortForm, an online video community featuring curated playlists, is getting viewers to watch 4 to 6 times the videos they normally do.   The widget, which lets brands and VJs engage fans by creating lists of videos that viewers can vote on, is being used for a ‘Best of the Best Goals’ contest launched by the major league soccer team the San Jose Earthquakes this morning.
A press release from ShortForm explains how the widget works, in reference to the San Jose Earthquakes’ contest.  Via the widget, viewers “can view a stream of highlights from the best Quakes goals of all-time and vote for their favorites.  Once a vote has been registered, a leaderboard can be accessed that shows the leading vote-getters.  Fans can also share the contest with their friends on Facebook.  Participants will be entered into a drawing for a VIP Fan Experience for two for the July 20 game versus the Vancouver Whitecaps FC.”  The contest, which just launched this morning at 9AM PT, will run through July 15.  The winner will be announced on July 18.

Nader Ghaffari, CEO of ShortForm says, “The contest widget offers an exciting distribution channel for ShortForm.  Our vision is to deliver continuous channels of the best videos, and the contest widget delivers this in an interactive way for viewers by allowing them to vote and monitor results.”

Nader told me via email, “We are building the most social and interactive online video property and contests are an integral part of that.  Turning channels into contests where viewers vote on their favorite videos give them incentives to keep watching and they get through more videos per session versus pure leanback viewing.  We will shortly allow all our VJ curators to host contests either on ShortForm.com or through our embeddable widget.”  Nader tells me that in previous beta contests they have found that viewers watch 4 to 6 times the videos in the contest setting than they do in pure leanback settings.

Frank Stranzl, Media Relations Manager at the San Jose Earthquakes says, “The ShortForm contest widget offers a powerful new way for the San Jose Earthquakes to engage with their fans through online video.  By empowering our community to vote for their favorite videos, we deliver our video content to them in a fun and new way that can spread virally through Facebook with each incremental vote.”

What do you think of the ShortForm contest widget?  Please share your thoughts in the comments below.

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.