Shopify Adds Venmo as a Checkout Option Just in Time for the Holidays

'Tis the season to shop on your phone

The new option is one step closer to a frictionless checkout. Shopify
Headshot of Ann-Marie Alcántara

Shopping on your phone just got a little bit easier.

Shopify, the ecommerce platform, is partnering with Venmo, the PayPal-owned mobile platform, to create a faster mobile checkout experience.

Shopify merchants who already have PayPal Checkout will see the Venmo option appear automatically. Andre Lyver, head of financial solutions at Shopify, said the Venmo checkout option is the company’s answer to seeing 67 percent of all orders happening on mobile.

“Millennials are a larger part of our buyers, and Venmo is a popular payment for millennials,” Lyver said. “It allows them to share their experiences and purchases among friends. We see this is an important addition.”

The checkout flow is fairly simple: Customers can click Venmo as the payment option, confirm they want to pay with it, make sure all the details are correct and then check out. Lyver said Shopify’s algorithms will help determine which checkout options will show up for customers, based on different factors such as the installed apps on a device.

“We will determine which one the user is most likely to pay with, and that could be from past purchase history or which one responds the quickest,” Lyver said.

Venmo recently faced privacy concerns over the app’s default option to set every transaction to public. However, Lyver said there are no issues from the Shopify side and it’s on the buyer to decide whether they share these type of transactions.

Lyver said adding Venmo as a payment option was a “natural fit” and a feature merchants were requesting. It’s not too surprising, considering other competitors, like BigCommerce, are also in the midst of offering Venmo as a payment option. Shopify’s new payment option arrives just in time for the holiday season—a key move, considering Salesforce predicted that 46 percent of all orders this holiday season will happen on mobile, with ecommerce mobile traffic growing 19 percent year over year.

“We want to minimize the amount of friction,” Lyver said. “Venmo has an important role to play going forward.”

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@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.