Shape Tries, Fails to Push Native Ad Boundaries
Earlier this week we revisited the fact that native ads are nothing new with more than a little help from Adrienne LaFrance and The Awl.
Now Shape magazine has given us a great example of how the game has changed since the days of traditional print advertorials: the rag received a smackdown from the National Advertising Division after making what seemed like an earnest attempt to gin up some revenue by “editorializing” all over a product it created.
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