7 Types Of Product Launches On Facebook
Facebook page creation company Buddy Media counts seven different types of product launches.
Buddy Media counts seven different types of product launches that happen on the social network, and gives examples of best practices in a white paper aptly called “Your Guide to Successful Product Launches on Facebook.”
A New Addition To An Existing Product Line
B&G Foods’ Cream of Wheat used a new tab on its Facebook page to introduce new hot cereal flavor Cinnabon, and the tab featured a discount coupon for the product.
Spreading The News About A Revolutionary New Product
L’Oreal used teaser images on its pages to drive Facebook users to ammonia-free hair-coloring product INOA, but users had to like INOA before gaining access to further information.
A Maiden Voyage
Carnival Cruise Lines used teaser content on its Facebook page to build up anticipation for the maiden voyage of new ship Carnival Magic, including itineraries, photos, and blog entries.
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