Sega PR Manager: Bring In The Hotties!
Tali Fischer, a PR manager with Sega of America, says what we all think, but don’t always say:
When it comes down to it — beauty sells. No matter what industry. Putting a good looking guy out front (like Abercrombie) appeals, having beautiful women starring in television shows appeals, and so does a great figure in body paint. The day we start looking at something like this and saying it is a bad thing and is sexist is the day we need to re-evaluate pop culture as a whole.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in