Seed to Stop Selling Ads

Seed Media Group, the science publishing company founded in 2005 by wunderkind Adam Bly, will stop selling ads in its eponymous magazine as it contends with a punishing ad market.
 
The oversized Seed published every other month and attracted blue-chip advertisers like GM, Canon and Tanqueray. In 2007, it was a National Magazine Award finalist for design and general excellence in the 100,000- to 250,000-circulation category. But the magazine has gone missing since its June issue.
 
The company said in a blog post to readers over the summer that it would reduce the magazine’s frequency, increase the cover price and introduce premium online content in response to rising costs and a challenging ad market.
 
The magazine’s future frequency hasn’t been decided, but the next issue won’t carry advertising, said Bly, the company’s CEO.
 
“Journalism is not our profit center,” Bly said. “It’s not going to be our profit center. The whole magazine model is completely broken.”
 
Instead, the company will introduce paid content on its Web site in 2010 while continuing to grow its science, technical and medical data services business, he said.
 
“We think that makes sense,” he said. “There’s a demand for our content.”