Scrabble Wars
(image cred)
What happens when a brand is hi-jacked, or takes on a different meaning? We’ve been listening a lot to Charlene Li of Forrester Research, who says working in the social media space involves, “letting customers control the brand if you’re a marketer.”
We agree, but it’s definitely not always that easy for companies to swallow.
An interesting example is Scrabble vs. Scrabulous. Scrabulous is an online version of the offline game that has gotten popular on Facebook, attracting about 600,000 users.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in