Salon Social Media Referrals Up 720% Year-over-Year
Salon’s 2010 second quarter traffic increased 20% over the same period last year, and its revenue grew 40%, the online magazine is reporting. More interestingly, though, its social media referrals have ballooned 720%.
Salon CEO Richard Gingras chalks up a significant portion of that traffic to Facebook, more than any other social network, including Twitter. Twitter referrals were up 500% for the second quarter year-over-year. But Facebook referrals were up 740%. And the Facebook base was significantly larger than the Twitter one, Gingras said.
Gingras
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