Russell Simmons, Global Grind Acquire CelebrityTweet

CelebrityTweetLogo.jpgA celebrity is acquiring CelebrityTweet: The site—which, as its name suggests, aggregates tweets from celebrities—is being scooped up by hip-hop mogul Russell Simmons and his hip-hop media platform, Global Grind, according to TechCrunch.

TechCrunch reported that Global Grind will use CelebrityTweet to build its own platform and database for users to access celebrities’ tweets, enabling celebrities to connect and engage with their fans.

UPDATE: Global Grind elaborated that it will launch its CelebrityTweet initiative as an extension to its own celebrity blog initiative, in partnership with 0 Calorie SoBe Lifewater, which will be fully integrated into both Websites.

CelebrityTweet will continue to operate as a stand-alone site with a simultaneous feed to Global Grind’s homepage and select channel pages, as well as affiliated sites.

Simmons said:

Twitter is the most dynamic way for celebrities to connect to their fans in real-time, day and night. CelebrityTweet is the most authoritative destination in the space, and we view it as having a natural synergy with Global Grind’s strength in providing exclusive content directly from celebrities.

And CelebrityTweet creator Ian Corbin, who joined Global Grind as vice president of product development, added:

I’m excited about CelebrityTweet’s future with Russell Simmons and Global Grind. Chief operating officer and editor in chief Datwon Thomas brings a fresh perspective to the digital space, and the roadmap we have put together will position CelebrityTweet to grow beyond the authoritative celebrity Twitter application that it is and start to become an all-encompassing celebrity resource for social-media news.