Roll Call: FRHI Hotels & Resorts, MWW and Viacom

FRHI Hotels & Resorts announced the appointment of Alexandra Blum as vice president, public relations. Blum will be responsible for developing and leading the company’s global public relations strategy and will also have complete oversight of the hotel group’s external communications activity.  Additionally, she will provide leadership, guidance, and direction to hotel, regional and corporate PR teams, while also establishing and maintaining a global public relations agency structure including agency selection, oversight and focus. (Release)

MWW announced that Alison Cox has joined the firm’s technology industry practice as vice president, enterprise and technology. Cox, who will be based in the firm’s Dallas office, brings deep experience in B2B marketing, enterprise technology, corporate communications and consumer education. As part of her role within the enterprise technology group, Cox will craft and execute integrated communications programs designed to drive demand in key enterprise markets. Cox comes to MWW from Oncor, one of the largest electric transmission and distribution utilities in the country, where she oversaw customer education programs to complement the rollout of 3.2 million smart meters across the service territory and address erroneous health concerns with consumers and legislators. In addition to serving as the media spokesperson, she launched Oncor’s award-winning blog, giving voice to employees who typically see little customer interaction. (Release)

Also at MWW, Alan Cohen has joined the firm’s human resources department as vice president, talent acquisition. Cohen brings more than 25 years of business experience in the areas of public relations, marketing, human resources, leadership training, recruiting and talent development. As an executive coach, trainer, author and speaker, Cohen specializes in leadership development, team building, employee communication and events to shape positive culture, drive engagement and increase retention. In his new role, Cohen will work to grow and strengthen MWW’s talent pool of prospective employees, help in external branding efforts to potential new hires and help build corporate culture across the agency. Cohen is the founder of Acts of Balance Executive Coaching & Training, where he developed and implemented executive coaching and training programs related to communications and conflict resolution, leadership, presentations skills, new business, management and creativity. (Release)

Viacom Inc. named Mike Tedone as executive vice president, national and direct response sales. In his role, Tedone will oversee the group’s direct response business and provide sales leadership and guidance for the company in the upfront and scatter markets. Most recently, Tedone served as chief operating officer of ad sales for Viacom Media Networks Music and Entertainment. Tedone is an eight-year veteran of Viacom, where he has worked in various sales positions ranging from direct management of sales teams to operational oversight and senior sales management. Prior to joining Viacom, Tedone was executive vice president of advertising sales at NBC Universal. (Release)