Roll Call: Edelman, Allison + Partners and Federal News Radio

Edelman announced the arrival of Tyler Gray as editorial director, Creative Newsroom in the firm’s New York office. Gray, who comes to Edelman after five years as editorial director for Fast Company, will lead Edelman’s creative newsroom in New York. At Fast Company, leading a team of 15, Gray helped revamp the website into a vibrant news operation, increasing network traffic more than twenty-fold. During his time there, he launched three editorial verticals and conceived of the company’s first episodic video program, while also representing the company to media, at conferences and in various speaking engagements. Prior to that, Gray served as an editor, writer and consultant for multiple print and online media, from Blender, Maxim, Us Weekly, and Radar magazines to The New York Post and The New York Times. He’s also authored two books. (Release)

Allison+Partners announced the expansion of its senior management team. Phoenix general manager Cathy Planchard and global head of the Corporate Practice Matthew Della Croce have both been promoted to senior partner. They will focus on maintaining the high standard of client service the agency is known for as it continues to scale, as well as new business acquisition and achieving agency revenue goals. Joining the management team as newly-named partners are Zach Colvin, general manager of the San Francisco office and Kent Schwartz, senior vice president of finance. Richard Kendall, former general manger of the San Diego office, has shifted his concentration to accelerate agency growth in the Pacific Northwest. Brian Brokowski has joined Allison+Partners as the new San Diego general manager from SG Biofuels, where he ran global communications.  (Release)

Federal News Radio hired Jason Fornicola as the station’s first ever director of Custom Media. In the new position, Fornicola will be tasked with creating sponsored content for advertisers and placing it on air, as well as on the WFED website. The hire is indicative of a trend among DC publications –Politico and The Washington Times, for example -who are moving towards using sponsored content, also called “native advertising” or “custom media,” as a source of revenue. Fornicola was formerly the communications specialist for the American Federation of Government Employees (AFGE).  Since 2006, he has been the host and producer of “Inside Government,” AFGE’s award-winning weekly radio program on Federal News Radio. (FishbowlDC)