80% Of Restaurants Use Social Media For Marketing [STUDY]

Social media rates as the top marketing tool for U.S. restaurants, reveals a new study conducted by Ipsos MediaCT on behalf of Groupon and the National Restaurant Association.

The survey showed that 80 percent of U.S. restaurants use social media, good enough for first place overall ahead of email (63 percent), newspaper/magazine advertising (61 percent) and radio ads (37 percent).

(Source: eMarketer. Restaurant image via Shutterstock.)