7 New Year's Resolutions for the Social Media Industry

It's time to make resolutions for the coming year that we all know we're unlikely to fulfill. So I figure if I make resolutions on behalf of others, no harm no foul. Right? After the jump, my short list.

It’s time to make resolutions for the coming year that we all know we’re unlikely to fulfill. So I figure if I make resolutions on behalf of others, no harm no foul. Right?

Here’s my short list, written with tongue only partially planted in cheek.

I wonder whether a year from now how many of these resolutions will roll over to 2012. What do you think?

Social Media Platforms:

#1 – “We resolve to stop being so helpless.”

Yes, you are still in your awkward infancies and most of you are “pre-revenue.” But that’s no excuse for the mess you offer your members for self-service, online help. Resolve to curate and organize your FAQs, as well as to better manage expectations about your response (or non-responses) to questions submitted using your unfriendly forms.

#2 – “We resolve to be totally transparent about privacy.”

Thanks to the Millennials, the best conversations are those that are open and honest; a premise that seems to allude the privacy policies of social media platforms. Each should clearly state, “It is essential to our revenue model for us to collect as much personal information about you as possible. Most of the time we won’t tell you what we’re collecting. And we cannot guarantee the security of your personal data.”

Brand Marketers:

#3 – “We resolve that our company will go social.”

Take the initiative to use the lessons learned from social media to enhance internal communications. Enlist advocates in every department to break down silos and engage everyone in focused objectives. By doing so, you are also enabling social media success with your customers, collaborators and suppliers.

#4 – “We resolve that we will integrate our analytics.”

Even if you are single storefront, pull together your sales, customer service, search and social data as the basis for a unified marketing approach.

Social Media Monitoring Solutions Providers:

#5 – “We resolve not to dilute our good science with bad hype.”

Reinforcing the notion that every action and sentiment can be discovered and given a metric creates unrealistic expectations on the part of brands. Some of you are already presenting more Tom Edison (inspiration plus perspiration) and less Ron Popeil (inspiration plus spin) I suggest the rest of you resolve to do so, too.

To be resolved by Social Media Bloggers:

#6 – “We resolve to stop creating artificial conflicts that are unresolvable.”

Unless your blog is about the World Wrestling Federation, avoid post headlines such as, “Sergey Brin buys a new T-shirt. How will Mark Zuckerberg respond to this declaration of war?”

#7 – “We resolve to be less addicted to writing list posts.”

Start by making a list of 10 ways you can convert and retain readership without posts that start with a number. It’s the first thing on my to-do list for New Year’s Day!