Relevant Mobile Ads Still a Problem
A recent survey in the UK has shown that while people are interested in targeted ads that are relevant and unobtrusive, most people think the mobile ads they get are intrusive and irrelevant, according to a Cellular News report.
“70 percent of mobile phone users consider the marketing offers they receive not to be relevant to them and 64 percent of these confess to being annoyed by them,” said the article. “Just 11 percent of those surveyed had ever purchased an item, or signed up for a special promotion or bundle as a result of an online promotion or offer from their mobile service provider.”
“We
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