'Real' Polar Bears with Diabetes Take on Coca-Cola Fakers

We’re all familiar with those famously cute ‘n cuddly Coca-Cola ads starring the CGI polar bears that cast the classic soda as a symbol of unity, pure joy, and holiday cheer. But sugary soft drinks have been gaining a distinctly negative reputation as of late thanks to highly-publicized links to weight gain and other health problems. What was once a personal dietary choice has become a stigmatized, politicized issue, resulting in everything from honest labeling campaigns to anti-soda legislation.

Now, in an effort to remind the public that over-consumption of soda leads less to joy and world peace and more to diabetes and obesity, Ad Man Alex Bogusky has partnered with the Center for Science in the Public Interest to create a decidedly disturbing parody of Coke’s polar bear ads.

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