Reading Rainbow‘s LeVar Burton on How to Reach the Digital Generation

One need only head to YouTube for proof of the impact Reading Rainbow had on countless children. The iconic 80s TV show has inspired homages, singalongs and tributes galore. But trying to reach anyone under 30 through TV today? Bad idea, says LeVar Burton.

“Television was the medium and the technology of its time in the 80s and 90s, but you know better than I do that this is the digital-native generation,” the former Reading Rainbow host explained in Mediabistro’s latest Media Beat interview. “And they consume most of their screen time on mobile devices. That’s where we wanna be. If you want to be where they are, you’ve gotta be on a mobile device.”

Watch the video for the full interview to find out how Burton got his Reading Rainbow gig and why he thinks printed books will soon be obsolete.

Part 2: LeVar Burton on Bringing the ‘Reading Rainbow’ App to Silicon Valley [Video]
Part 3: Wednesday, we discuss Burton’s role in Roots and how he achieved longevity in Hollywood.