QuickPlay To Offer Whole TV Shows on BlackBerry

QuickPlay Media is bringing full-length TV shows to some BlackBerry users starting next month. A subscription service, PrimeTime2Go will let BlackBerry users download and watch full-length episodes of such primetime hits as NBC’s The Office, CBS’s CSI, MTV’s The Hills and The CW’s 90210.

Initially available for the BlackBerry Bold and Curve 8900 smartphones in the US, PrimeTime2Go will download content in the background over Wi-Fi, so downloading doesn’t impact the user’s data plan. The service is set to debut on the BlackBerry App World storefront in early May.

Although the new QuickPlay service makes the select programs available for “anywhere, anytime” viewing, the subscription content does have a limited, pre-determined viewing period, so it doesn’t last forever.

Also, QuickPlay priced the app at $7.99 a month, which seems a bit steep when you consider the limited number of shows and the fact that most are available for free online if you happen to miss the original broadcasts.