Qantas Fails to Use Its Social Media Resources In Emergency Response

A Qantas flight from Singapore to Sydney had to make an emergency landing after the plane had a problem with one of its engines.

A far scarier version of the incident spread lightning quick via social media, with pictures showing damage to the plane, people supposedly holding pieces of the plane (like the image at left), and false reports about a plane crash.

Ultimately, the airline did post a statement on its website with assurance that no one was hurt and there was no plane crash. And eventually, the airline posted an update on its Facebook page, according to, but its Twitter accounts sat idle for some time.

Everything turned out fine, but it raises the question: Is Twitter now the proper place for first response to a crisis situation? The comments are open.

[Image via YFrog.]