Three months into her new job as Salesforce’s chief marketing officer, and Stephanie Buscemi is ready to amp up the company’s brand awareness. Though that may be easier said than done.
Adweek spoke with Buscemi at Dreamforce, Salesforce’s annual conference that brings more than 170,000 people to San Francisco to learn more about the company and what it offers, as well as to hear notable musical performances.
The following has been edited for length and clarity.
Adweek: There’s a running joke among journalists and people in this industry that no one knows what Salesforce does.
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