Publicis New York Promotes Carla Serrano to CEO
Her promotion announces another change in PR. Thankfully.
In 2014, Publicis New York switched things up by hiring Carla Serrano from uber creative agency, Naked Communications.
There, she was CEO. Before that, Serrano was chief strategy officer at TBWA Chiat/Day N.Y. In other words, she’s not your typical PR agency rat. Yet, here she is, assuming the role from Publicis Worldwide’s North America CEO Andrew Bruce.
According to its wire release, Bruce couldn’t be happier.
“The passion for what we make, the determination to work in lock-step with clients, and the collaborative spirit and willingness to jump in anywhere, at any time, are the hallmark’s of today’s most magnetic and effective leaders.
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