Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal with the French media holding company and its Starcom MediaVest Group, which committed to spend “hundreds of millions of dollars.”
“[The deal] focuses on the future areas of digital marketing including data, image-based storytelling and online video advertising, offering the agencies’ clients new opportunities ahead of the marketplace,” a Facebook rep said in a statement to Adweek.
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