Promoted Tweets to Top Twitter Timeline

Twitter announced Thursday that it will prioritize Promoted Tweets, meaning that when Twitter users subscribe to the feeds of brands, businesses, or charitable organizations, tweets from those entities will automatically appear near the top of their timelines.

Twitter announced Thursday that it will prioritize Promoted Tweets, meaning that when Twitter users subscribe to the feeds of brands, businesses, or charitable organizations, tweets from those entities will automatically appear near the top of their timelines.

Other than the new placement, which will be rolled out over the next several weeks, the Promoted Tweets are identical to regular Tweets, appearing only once and easily removed.

Organizations involved in the initial rollout of this feature include Best Western, Dell, Gatorade, Groupon, HBO, JetBlue, LivingSocial, Microsoft Xbox, Red Bull, Sephora, Starbucks, Summit Entertainment’s 50/50, TNT, Virgin America, charity: water, Make-a-Wish Foundation, Room to Read, American Red Cross, and Water.org.

More from a post on the Twitter Blog:

We all come to Twitter to connect with the latest information on the topics and people we care about. So when we decide to follow a favorite brand, business, or charitable organization, we expect to be among the first to get a special announcement, access to exclusive content, or a great offer.

That’s why starting today, we’re introducing a way to ensure that the most important tweets from the organizations you follow reach you directly, by placing them at or near the top of your timeline. These Promoted Tweets will scroll through the timeline like any other tweet, and like regular tweets, they will appear in your timeline just once. Promoted Tweets can also be easily dismissed from your timeline with a single click.

From the start, our philosophy around advertising has been simple: We put our users first and strive to create products that enrich the Twitter experience for every Twitter user. We’re excited about this next step and look forward to your feedback.