Project SUBWAY Contest Serves Fashionable Menu of Designer Dresses Created In-House

While many of the materials SUBWAY® uses are recycled, the dresses that four designers created for a Nolcha Fashion Week contest yesterday were anything but. The restaurant chain challenged them to create dresses made entirely from SUBWAY® items, and all the designers, Danilo Gabrielli (pictured in center below), Jennifer Henry, Mariana Valentina and Ainslee Bowers, deftly delivered.

The chic and unique collections were fashioned from sandwich wrappers, grocery bags, napkins, straws, plastic sandwich bags, gift cards and salad boxes. Fortunately given the heat wave, none were made of edible items, or as Jared “The SUBWAY® Guy” noted, “no sandwiches were harmed here.”

Jared was one of six judges viewing, critiquing and rating the dresses, and the other judge panelists included America’s Got Talent judge and Spice Girl Mel B, SUBWAY Famous Fan and gold medalist Nastia Liukin, Project Runway Alum and All-Star, Althea Harper, media personality and star of Style Network’s City Girl Diaries, Raina Seitel, and Mrs. Connecticut 2013, Lori Ann Marchese.

The designers each created two dresses, with colors ranging from the brand’s green and yellow to black, white and clear. Among the judges’ comments to describe the original outfits: “bright”, “summery”, “ray of sunshine”, “90s punk”, “reminds me of what we’ll see on the streets of Rio de Janeiro at the next Olympics”, and of course, “tasteful”. The highly favorable ratings ended in a tie between Gabrielli and Henry, and Jared cast the deciding vote for Gabrielli.

Just as tropical storm Gabrielle was stirring up the Atlantic Ocean on Wednesday, Gabrielli’s dresses took the runway by storm. During the show and after his victory, he radiated as much warmth as his designs. In a chat with PRNewser, he described the contest as a “cool challenge”, and one he took very seriously. He said he spent a couple 14-hour days on the project, using as many SUBWAY® materials as possible. His designs will be on display at a SUBWAY®location in midtown Manhattan this coming weekend.

Below is a rundown of all the designers and dresses on display at the event:

Runner-up designer Jennifer Henry, center:

Designer Ainslee Bowers, center:

Designer Mariana Valentina, center, and her two dresses:


Danilo Gabrielli with Jared:

Panel of Judges: