Last January in Iowa, Politico’s tireless Mike Allen sequestered himself under fluorescent lights in a room with a laptop and his omnipresent BlackBerry and talked for well over five hours as Caucus results trickled in. There was no music, just raw politics. Believe it or not, this is pretty much exactly what makes Politico Live’s broadcasts work.
Since Allen’s first run, Politico Live has come a long way, adding garnishes of production value and beefing up its on-camera presence with embedded Politico reporters.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in