Newsletters
Newsletter publishers love to tease … when it comes to their outer envelopes, that is. While these mailers use a variety of different tactics to drive subscriptions, one thing they all have in common is a penchant for outer envelope communications and a general aversion to staid, blind outers.
Don Dion’s Monthly ETF Report, for example, recently mailed two #10 envelope efforts that use the same teaser, with slightly different treatments. One sent in July features the copy, “Brand New! Don Dion’s Monthly ETF Report.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in