Prevention, Ink Health Deal

It’s New Year’s resolution time, and Rodale’s Prevention is vowing to expand its reach with the launch of an online health content partnership with
The partnership, called January Jumpstart: Get Slim with Prevention, is based on 400 Calorie Fix, a new book from Prevention and magazine section by the same name.
January Jumpstart includes a month-long calendar with daily diet and exercise tips; weight-loss tools; and a discussion forum. Users can also have daily tips texted to their phones.
The tool will live on’s health channel and will be promoted via, mobile feeds, newsletters and email blasts.