PR and Pizza Design: Papa John's Social Media Promotion
It’s a jumble out there. In yet another example of departments-PR, research and development, and marketing-working together, Papa John’s is taking a piece of the pie with an initiative that lets customers create their own pizzas.
And do the marketing.
ClickZ quotes Jim Ensign, Papa John’s VP of digital marketing as saying it’s a better use of technology to spread the word, and not just a brand awareness gimmick, as some skeptics would claim.
Rather, it’s a way to leverage what we already do, talking to our customers about quality and getting ideas for new pizzas from inside and outside the company.
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