Positive Selfie Endorsement: Dove’s New Short Film Helps Girls Redefine Beauty

Debuting at the Sundance Festival is this beautiful video from Dove, that continues the brand’s exploration of Beauty – a touching story about high school girls whose selfie portraits helps them to discover the self-empowering role of social media.

Directed by award winning filmmaker Cynthia Wade, the short film shows girls and their moms at their most vulnerable moments, discussing their own insecurities about their own beauty. It’s not an emotional tear jerker, but a great way to brighten up any cold, snowy afternoon.